This is actually pretty neat and a clever use of light projection to promote the new Toyota Auris' Hyrid Synergy Drive.

Toyota Auris - Get Your Energy Back - 3D Projection Mapping from Superglue on Vimeo.

An extraordinary 3D projection mapping event, for an extraordinary car. Relive the story of a car which recycles energy as it drives - the Toyota Auris with Hybrid Synergy Drive.

To find out more, visit getyourenergyback.co.uk

Filmed on location in Shoreditch, London on 22 September 2010.

Another light projection video.... these are cropping up all over the place its almost becoming "that's so yesterday"

Camera projections for advertising are becoming all the rage, here is the one recently done by Moving Picture for Ralph Lauren

The Official Ralph Lauren 4D Experience - London from Ralph Lauren on Vimeo.

Light mapping techniques are all the rage at the moment with everything from projecting adverts and videos onto buildings or platforms to mapping things onto products. Here are some interesting videos for you.

Some interesting light mapping work by designer Hayoung Jung

New balance sneaker Projection mapping_01 from Hayoung Jung on Vimeo.

and you might also like this for Toyota Auris

Toyota Auris - Get Your Energy Back from Superglue on Vimeo.

KraftWork from seeper on Vimeo.