Neat mobile app that shows you shapes to build out of your Lego kit where you can then take photos of your creations and they get converted into Lego type images. 

Now this is something I would get my phone out for.

Love the motion graphics on this video

Awesome example of augmented reality and light mapping to illustrate the progression of mobile technology (via) http://madscience.eurorscg.com/?p=83

We all know its coming.....eventually....if you can bear the cheesey music this video was the 6th most Tweeted video in TECH

A few people made points about smearing the glass...I wonder what the security implications would be for this if you could just lift of someones finger prints of panels and displays. Buggered if we move into using finger prints to open your home door maybe?

Just cam it and let the app guide you! Nice idea.....maybe IKEA could do with something like this for assembling their stuff???

via digital buzz blog

Individual project at Hyper Island, Mobile Applications 2011 in Karlskrona.

It took me 4 days to completely rethink, design and create a short case movie. The task was to choose an app that could have been done in a better way. So I did. My choice was the last.fm app.

Music: Radiohead - Weird Fishes
Sounds: Mathias Söderberg

Holly cow.... how awesome is this...

Sourced via Darren @playfool and Engadet

Goldrun allows you to track down, interact with and collect virtual objects placed all around your city and share them with your friends on Facebook. The more stuff you grab the more rewards you earn, so start running!

Additionally...

AR Mobile startup GoldRun, which recently partnered with H&M on a virtual window shopping experience, was back on the scene to launch an Invisible Pop Up Store for Airwalk with Young & Rubicam's Branded Content Division. This past weekend, kicks fans went in search of limited edition Jim Plastic and Jim Tennis Airwalks using the GoldRun app. With the app, they could capture virtual versions of the sneakers that were GPS-linked to locations in New York and Venice Beach, California. Those who snagged the shoes received an exclusive code that allowed them to purchase one of the only 300 pairs made for the Airwalk line. (http://creativity-online.com/work/airwalk-invisible-popup-store/21796)