Another light projection video.... these are cropping up all over the place its almost becoming "that's so yesterday"

Camera projections for advertising are becoming all the rage, here is the one recently done by Moving Picture for Ralph Lauren

The Official Ralph Lauren 4D Experience - London from Ralph Lauren on Vimeo.

Light mapping techniques are all the rage at the moment with everything from projecting adverts and videos onto buildings or platforms to mapping things onto products. Here are some interesting videos for you.

Some interesting light mapping work by designer Hayoung Jung

New balance sneaker Projection mapping_01 from Hayoung Jung on Vimeo.

and you might also like this for Toyota Auris

Toyota Auris - Get Your Energy Back from Superglue on Vimeo.

KraftWork from seeper on Vimeo.

Great use of Google Maps and Street View to advertise and promote Google streeview by German agency Sehsucht

Production Sehsucht Berlin GmbH & Co KG
Director: Mate Steinforth
Design: Helge Kiehl, Christian Zschunke, Mate Steinforth
Compositing: Helge Kiehl
3D: Hannes Weikert, Philipp Brömme, Alex Glawion
Stop Motion: Lucas Zanotto, Christian Zschunke, Helge Kiehl
Producer: Nadine Sklodowski, Julia Rudloff (PA)
Music & Sound Design: KAMP Music & Sound Design

Client: Google Germany GmbH
Marketing Director: Barbara Daliri Freyduni
Head of Consumer Marketing:Tua Slöör
Product Marketing Manager:Melanie Blaschke
Associate Product Marketing Manager: Fabian Teichmüller

Agency: Kolle Rebbe GmbH
Art Direction: Thomas Knüwer
Consultant: Katrin Becker
Producer : Nina Svechtarov