Cool

Carlsberg have launched their new global brand positioning with the new tagline 'That calls for a Carlsberg', that looks to position Carlsberg as a reward for people who "step up and do the right thing".
The agency is responsible for the UK launch roll-out and starting today we have produced an outdoor campaign on over 100 sites in London using two massive 3D projection stunts, one which you can see now on YouTube, and the other at Liverpool Street Station from 8pm - midnight tonight. If you in the area come down and take a peek.

No idea who or what Johnny cup cakes is but its a neat little viral video for brand promotion

Sweeeeet...cant wait for this to come out!!!

A preview of the HP ePrint & TRON: Legacy Experience down on London’s Southbank. Upstairs there is a TRON: Legacy light show inspired by ‘The Grid’ from the film. Created using projection mapping technology, the QEH comes to life in unison with snippets of the Daft Punk soundtrack to create an immersive experience. Downstairs you’ll find a re-creation of Flynn’s Arcade – with original TRON arcade game; a Light Cycle replica, the TRON: Evolution video game and a bank of HP printers to print the photos you take of your time at the event. Flynn's Arcade opens at 1300, the lightshow opens at 1700 – both run until 2100 - 02.12.10

This is actually pretty neat and a clever use of light projection to promote the new Toyota Auris' Hyrid Synergy Drive.

Toyota Auris - Get Your Energy Back - 3D Projection Mapping from Superglue on Vimeo.

An extraordinary 3D projection mapping event, for an extraordinary car. Relive the story of a car which recycles energy as it drives - the Toyota Auris with Hybrid Synergy Drive.

To find out more, visit getyourenergyback.co.uk

Filmed on location in Shoreditch, London on 22 September 2010.

Here are a few videos from the Cut & Paste tournament last night. Sorry about the quality I only had a crappy Kodak digital camera with me and not my Canon 500D. In any case the event was a blast and I met some really talented designers, 3D artists and motion graphics peeps hailing from London and across the globe.

For those that dont know Cut&Paste travels the world in search of inspiring and emerging design talent and pits contestants against the best in their fields in; 2D, 3D and Motion graphics. The website will explain more here and also has better photos that the ones I took ;-)

 

 

As dozens of new technology trends and methods touch marketing and advertising daily, CaT: Creativity and Technology stands out as a tightly-edited gathering of the best minds in the field for a discussion of furthering creativity through technology. The event consists of presentations, discussions and A-list creative case studies, a gallery where tech suppliers will showcase their products in the context of the work that they've enabled and breakout rooms where tech suppliers can interact personally with creatives and provide hands on learning.

You can find out more about this event here: creativitycat.com

A stimulating video produced by agencies Dentsu and Berg following on from the Making Future Magic project illustrating the seamless integration of new media, technology and lifestyle.

This is the first of two video sketches illustrating some of the ideas and principles behind Dentsu London's communications strategy Making Future Magic.

Here, media includes messages from friends and social services, like Foursquare or Twitter, and also more functional messages from companies or services like banks or airlines alongside large traditional big 'M' Media (like broadcast or news publishing).

The second sketch "The Journey", looks at train travel. You can see it here

This is part of a collaboration between Dentsu London and BERG. You can read more about both films at Dentsu London's blog bit.ly/​mediasurfaces and on BERG's blog here bit.ly/​incidentalmedia and here bit.ly/​thejourney_ms

This film is under a Creative Commons 3.0 license, which means you're free to share or use any of the ideas in it, with proper attribution to Dentsu London and BERG creativecommons.org/​licenses/​by/​3.0/​

Creative Everyone wants you to never miss a creative event again. It strives to be the go-to guide for all interesting creative-oriented events happening in the UK and USA.

Pretty cool as I can filter events by location.

http://creativeeveryone.com/

Sourced from http://www.notcot.org/post/34927/

One for the Calendars next month for Internet Week Europe....

Its being held at various venues so best to check the schedule

If your curious here is a video from the New York event