To say "thank you" to our Facebook fans for getting us to one million "likes", Heineken sent a team of Heineken Huggers out to the streets of Amsterdam, to give back some of the love. We hope to get to you all eventually!

Nice idea and something to give back to their community of followers. Suppose its also an excuse for a Heineken team pissup ;-) ha

Facebook Places tech is being embraced by a new billboard campaign for Cheryl Cole's new album.

Smartphone users are encouraged to use the Facebook Places app to 'check-in' at whichever advertisement they are close to, to be entered into a draw to win two tickets, travel and accommodation to a live X Factor show.