Carlsberg have launched their new global brand positioning with the new tagline 'That calls for a Carlsberg', that looks to position Carlsberg as a reward for people who "step up and do the right thing".
The agency is responsible for the UK launch roll-out and starting today we have produced an outdoor campaign on over 100 sites in London using two massive 3D projection stunts, one which you can see now on YouTube, and the other at Liverpool Street Station from 8pm - midnight tonight. If you in the area come down and take a peek.

To say "thank you" to our Facebook fans for getting us to one million "likes", Heineken sent a team of Heineken Huggers out to the streets of Amsterdam, to give back some of the love. We hope to get to you all eventually!

Nice idea and something to give back to their community of followers. Suppose its also an excuse for a Heineken team pissup ;-) ha

What an entrance