Shown at CES 2011. I cant say I didnt see this happening eventually. Technically is kinda cool and as an end user Id probably be drawn to it if I saw it on a shelf but then what if all the products had it.... would it be to annoying to navigate a shopping isle without products flashing at you when you go near them? Buy me Buy me

Apparently that has a self heating Soup can which has an in built heating coil.... pretty sure I have seen this in local petrol stations for coffee shots though!

Even so its still cool tech and I am sure when marketing agencies see this they will be all over it! ;-) 

I can only imaging that the production costs of adding this would be quite high and tricky when your launching a new range.... good idea though...

Who says the pictures in your catalog or magazine have to stand still?

http://jesserosten.com/2010/ipad-shopping