Nicely built magazine app (do we call them appzines now?....padvertising.... padmags?) for the iPad created for BMW by Swipe Studio

Here is the video no music though while you watch unfortunately...

Here is Swipe Studios demo video for this app

At this week's South Florida International Auto Show in Miami, BMW is debuting some new interactive technology that will be appearing at other shows over the coming weeks. The traditional static specification panels that appear next to all the fancy new cars at auto shows are being replaced by mounted iPads. The limited space on a show floor means that automakers can't show every available color and option combination. The iPads will allow visitors to use the same configurator found on the BMW website to see what combinations are available and build and price their own favorite. Visitors can enter their contact information for a call from a local dealer or to schedule a test drive after the show. Text of the BMW press release follows.

(download)

Click here to download:

bmw-utilizes-ipad-to-show-off-car-features-which-also-allows-the-consumer-to-configure-the-car-jCJHrfnwwwwtuHAunubJ.zip (569 KB)

http://www.bimmerpost.com/